Tunahau Kohu walked into a bar with his partner, got a beer, sat down watched a bit of the World Cup on the television.
He thinks he was there about 40 minutes before he was approached by a staff member who asked him to leave.
He hadn't been disruptive, drunk or noisy - the problem was he had a moko and at the Parkland's tavern in Christchurch, facial tattoos are banned.
Mr Kohu was outraged. How can you be thrown out of a New Zealand bar for wearing your cultural identity?
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The bar has since apologised for ejecting Mr Kohu, putting its actions down to a new, stricter dress code.
Bar manager Allan Forsdick said the move was about making the premises "one that is welcoming for all clientele".
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Watch the video for the full Campbell Live report