Moko model disputes image rights

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Mon, 05 Dec 2011 7:00p.m.

Joe Rauhina believes he was exploited by Getty Images

Joe Rauhina believes he was exploited by Getty Images

How much is your face worth?

Joe Rauhina is a shearer, and has a taa moko on his face. When a talent scout saw him at an airport and suggested he should do a spot of modelling, Joe thought it would be a great idea.

But the devil is in the detail, and since he signed his face away for $1500, Joe seems to have turned up all over the world.

Meet a man who feels like he's lost the right to his own face.

Watch the video

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Comments

14 Dec 2011 07:04p.m.

BC wrote:

The model agency should have acted more on Joe's Behalf with regard to the contract, after all thats why they take their cut. They would/should know the ins & outs. Most people would not understand the full range of possibilites of licensing / IP agreements. Depending on what Joe was actually told by the Photographer / Getty he could have a case - but no doubt only the lawyers would win that one

09 Dec 2011 03:45p.m.

JD wrote:

Learn to read the small print.

09 Dec 2011 03:21p.m.

Maddy wrote:

You still have the face, Joe! Take more photos (or get them taken) and sell them yourself. Clearly you are in demand.

09 Dec 2011 12:11p.m.

eddie wrote:

Hmmm, he was happy to take $1,500 for a pic and then moan later because the pic taker made more money than his $1,500 payment!!, should read the contract 'bro'...no story here...move on please.

08 Dec 2011 07:38p.m.

Moera wrote:

I feel for Joe. Taa Moko is not just a form of art but a representation of who and what he is as a person. I would feel down right ripped off and gutted too. To find out that Getty Images exploited and capitalised on Joes' Taa Moko to the tune of an estimated $60,000 is a 'slap in the face' and not to benefit from any of the sums, future or past, is heart breaking. Kia Kaha Joe, I'm onn your side.

08 Dec 2011 12:39p.m.

Neil wrote:

Have to say it is one beautiful Taa Moko. Surely however it is the artist that did the tatoo that should be the most upset - Joe Rauhina is just the "canvas" for his/ her art.

08 Dec 2011 10:02a.m.

Gosh wrote:

Sold a car for $300 once. The new owner went on to sell it for $1700.

07 Dec 2011 07:09p.m.

jan.. wrote:

Your face should be in a Museum and not in the community, your ideal face represents the history of its kind..You are the Maori Royal Prince and no need to hide away..