Made in New Zealand milk powder is a sought after product – so sought after, it seems Kiwi kids are missing out.
Campbell Live highlighted this issue last year – local Chinese families buying up milk powder in bulk, sending it home to China, and causing a severe shortage in the market here.
A year on, and despite attempts by retailers to limit purchases, it's still happening.
So when does booming business stop being good for our economy and become a problem for our growing babies?
Watch the video for Kate King’s full report.