NZers rapidly trading up to smartphones
Thu, 23 Aug 2012 1:51p.m.
Nearly half of all New Zealanders with a mobile phone will be using a smartphone by the end of the year, according to research by global telecommunications company Ericsson.
Smartphones have already penetrated a third of the local cellphone market, and the research suggests that will have risen to 45 percent by year's end, as New Zealanders follow trends in other parts of the Asia-Pacific region.
The Ericsson figures compare New Zealand uptake of smartphones and tablets with Australia, Singapore and Malaysia, where penetration rates are ahead of world trends, with 51 percent of users currently carrying a smartphone and two-thirds expected to be doing so by the end of the year.
New Zealand's rates are directly in line with global trends.
The same survey shows an even steeper uptake of tablets, although from a lower base, with some seven per cent of the New Zealand market owning a tablet device, such as an iPad, rising to 20 percent by year-end, in part driven by Christmas gift-giving trends.
Some 62 percent of New Zealand mobile and tablet device users are already using applications or 'apps' of some sort, with that rate predicted to rise to 69 percent by the end of the year.
When it comes to what smartphones are being used for, Kiwis are in line with regional trends, but are less enthusiastic about receiving work emails on their phones, with only 23 percent capitulating to that urge, compared with 43 per cent in the wider region.
Other areas where New Zealanders are proving slower to use their phones include "mobile wallets" to make payments on the go, and in software that turns spoken words into text messages.
Video calling is used by just 14 percent of New Zealanders, compared to a 28 percent average in the region.
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25/08/2012 12:15:48 a.m.
@Luddite - Smartphones are the future, whether you like it or not. There is a great deal of ignorance on the issue, and unfortunately, it is the modern day Luddites that tend to criticize them without having any practical experience with them.
23/08/2012 2:07:00 p.m.
wow how astute, most phones being sold now days are smart phones and they they are getting cheaper. What's not said is how many people don't have a clue how to fully operate one or ever wish too.
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