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New Mediaworks radio station The Sound launching in 2012

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Thu, 01 Dec 2011 5:33p.m.

The Sound is New Zealand's newest radio station

The Sound is New Zealand's newest radio station

Mediaworks is launching new radio station The Sound in 2012, to be broadcast on all existing Solid Gold radio frequencies.

The Sound will target 35 – 59 year old males with classic rock hits from the likes of The Beatles, The Rolling Stones, Fleetwood Mac, Queen, The Eagles, David Bowie and U2.

“While The Sound is a completely new radio station - from the music to the presentation, style and content - we will deliver a better product than we did with Solid Gold for this demographic,” says Andrew Szusterman, Group Programming Director (music) MediaWorks Radio.

“The music format of The Sound fills a gap currently in the market which appeared recently when both our competitors Hauraki and Classic Hits changed their formats to include a substantial amount of new and current music. The listeners who want primarily older music are no longer being catered for, with Classic Hits more interested in Lady Gaga than Radio Gaga and Hauraki playing more Creed than Creedence."

The Sound will begin broadcasting from January 1, 2012. For more information, visit the official The Sound website.

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Comments

12 Mar 2012 09:01p.m.

tony callaghan wrote:

this is the music we all have been missing since Haurake took off the pirates,.That was a sad day,. Good on you Mediaworks, go hard.

14 Feb 2012 10:15p.m.

Lezah wrote:

35-59 year old males? I'm 23 female and love the music and prefer it to anything else on the radio. I'm a little bit offended they're calling me a middleaged male haha!

31 Jan 2012 09:31a.m.

Scott wrote:

This stuff is classic rock, NOT oldies. At last someone had the courage to step in where Hauraki sold out.
Thank you Mediaworks, you guys are locked into every radio I have.

24 Jan 2012 10:59p.m.

Nick wrote:

All I can say is AWESOME. Haurake and The Rock have turned to $hit. The music is FANTASTIC and I couldn't be happier. Thanks Mediaworks.

19 Dec 2011 06:58p.m.

John wrote:

So what is wrong with the music played on Solid Gold FM that made them think they needed to change the station name & music they play, Solid Gold is a much better name for an oldies station than The Sound

03 Dec 2011 06:20a.m.

Mishell wrote:

Check out (and like) an awesome video interview with the Grammy Award winning music producer Steve Liliywhite who has worked with U2, Dave Matthews Band, etc at: http://culturecatch.com/vidcast/steve-lillywhite