By 3 News online staff
We now have more access to information about ourselves than ever before - with our smartphones alone we can record what we eat, how far we travel, and even track out sleeping patterns.
A new project is aiming to take that even further - The Human Face Of Big Data aims to get millions of people around the world providing information on everything from how far and how fast they travel in a day, to what they think about different topics like family, sleep and issues of trust.
Clive Gold, who's the head of the project in the Asia-Pacific and Japan region says the application has practical uses.
“Everything we do, everything we have is spewing out this data and the issue that we have is that we as humans can only process a certain amount of information,” he told Firstline this morning, “So Big Data refers to the technologies and the ability that we have to get this data and analyse and understand it.”
Mr Gold says Big Data is not an attempt to learn secrets about people, but that this data could help people in fields such as medicine.
3 News