New Zealand’s first carbon neutral magazine has just hit the shelves.
Good magazine thinks there is a market for it. Their research shows 30 percent of consumers care about the products they are buying.
And it got some top level guests including the UN's top environment guru.
Humankind has left its mark on the world. The outlook is bleak for the air, the forests, the icecaps, and of course the polar bears.
But the UN’s top eco warrior says we are not past the point of no return.
“Well there can't be a point of no return because that would essentially be when we're all dead,” says Achim Steiner, UNEP Executive Director.
As the world melts around us belief in global warming is becoming almost universal.
It is going to take a heck of a lot to stop that mercury rising.
“We would like to see the world sustain 6 billion people we just have to be more intelligent about it and we have to accept that using nature is no longer a luxury we can use without paying a price,” he adds.
Introducing Good magazine it is New Zealand’s first carbon neutral magazine. And it is full of advice for those who want to lead a morally green life.
“What I hope is that people will buy this magazine because they also want to start creating a world that they want to live in and want their children to live in,” says Good editor Francesca Price.
Inside the magazine is a minefield of tips on cutting back on the carbon...
It answers questions such as are paper towels are better for the environment than hot air dryers?
It has got more "eco products" than you can shake a landfill at...
“As much as we want to stand here and tell people what to do we want to hear back from them and I think there is a real market out there for people who want to learn about sustainability,” adds Price.
But that market is not massive, according to the magazine’s researchers 30 percent of Kiwi's care about the stuff they buy.
So now there is even less of an excuse not to make a difference.