New power company promises no contracts, no line charges and no hassle

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Mon, 20 Apr 2009 12:00a.m.

Power prices are set to rise again - this time, according to the Domestic Energy Users network, by as much as $27 a month.

There are five major power suppliers in New Zealand: Meridian, Mighty River Power, Genesis, Contact and Trust Power. The first three are all state-owned and extremely profitable.

Since the turn of the century, nine years ago, power prices have risen by 72 percent – almost three-quarters of the way to doubling, while overall inflation is far less, at 28 percent.

It's enough to make you grumpy, and with electricity, shopping around is such a hassle. It's always difficult to compare companies and prices.

But now you can compare prices and you can change suppliers instantly, with no contracts and all of it online, from home.

You decide how much you want to buy, how often, from which retailer - and it also promises to be cheaper.

Gee Perry, partner Christie and daughter Hannah normally steer clear of their electricity meter, but  tight times means they've developed a very close relationship.

Every morning Gee comes outside and reads his meter - he is a convert to a new website called Powershop.

He punches in his numbers and it tells him how much power he has left to use.

"I am not stupid, but I guess like a lot of people have problems with big bills coming in unexpectedly, or even expected to be honest," he says. "So this way we can prepay the power just like a mobile phone. When we are getting low it's really obvious, when we are using more we find out about then, not two months later and yeah, no big bills."

Theirs is a totally electric house - water heater, stove and heating - and the budget is tight as the family has just moved back to Wellington from Melbourne.

So being able to actively manage power is attractive, as are the actual rates on offer.

"We are paying 16c a unit," says Gee. "My brother is paying 20c a unit, plus he is paying line charges as well."

They are billing it as a revolution, but it is not some fringe group that's taking on the big guys - it's big state-owned power generator Meridian that's behind the Powershop idea. 

"The electricity industry has done an amazing job of making smart people feel dumb," says Powershop's Ari Sargent. "They confuse them with tariffs and they don't understand all that stuff."

"We got three metres here," says Gee, at his meter. "The day rate, the night rate, and the ripple control for the hot water and storage heater. With Powershop, it is a flat rate."

But that flat rate can go up and down depending on the wholesale spot price, which product you buy and from whom.

There are three retailers. All buy from the wholesale market and then onsell products like advance winter packages and even specials.

"Think of it as an end of season sale, if you like," says Ms Sargent. "We have got more power than we need for April. What people do to get rid of excess stock is get rid of it, and electricity is no different."

Two other attractions are no contracts and no fixed lines charges, so it all sounds good - except for those who do not have broadband, those who are in the country or low income users.

"Low income people and also people who are worried about risk," says Molly Melhuish, of the Domestic Energy Users Network. "People are so terrified of their power bills that they would almost rather not look ahead and use the system.

"Any moving away from what they know I think is going to stop a majority of people from using the concept." 

Powershop has tried to address that teaming up with The Warehouse and introducing a starter pack that you can buy for $20 at some stores, and it includes a recharge card that you use at a Post Shop to top up your account. That's because an amazing 25 percent of electricity users still chose to pay their bills across the counter.

But Powershop is internet driven, so it can keep the retail price down.

But don't worry if you don't want to actively manage it - they wont cut you off.

"It is possible to set and forget so you don't have do those things," says Ms Sargent, "but the more engaged with the service you get the better value you get."

"If the unit price is cheaper and the choice is better and there is no contract, then it's better for people who use electricity, then its better for everyone."

Gee says as they hunker down for winter, the only time power's going off in their house is when they want it to.

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Comments

29 May 2009 11:39p.m.

Grace wrote:

This is an usual style of article for Campbell Live, not really impartial journalism, more like an advert really... great that Powershop are offering consumers small savings but hardly a "revolution", just good marketing strategy.

22 Apr 2009 09:17p.m.

Ari wrote:

@dan:

You are correct, we do not have a prompt payment discount per se. However, we do take account of these discounts provided by other retailers in our savings calculator, that is, we are providing a like-for-like comparison.

I don't have enough information about your situation to comment on your savings. Feel free to email or call us for more information.

22 Apr 2009 05:11p.m.

dan wrote:

Ari what about the prompt payment discount that is offered by other electricity suppliers and their loyalty programmes , either of which you do not have . I compared the costings and I was better off with Genesis Energy than with your company if the savings i had for the entire year as per your calculator was only $27 !

21 Apr 2009 09:23p.m.

Ari wrote:

@Richard M:

This is not correct. Powershop personalises prices to all customers, so larger users will get lower prices. You can estimate your annual savings with Powershop by entering a few details into the savings calculator we have on our site.

21 Apr 2009 07:26p.m.

Richard M wrote:

Only good for light users - try a large household when you are on $2 a day and about 16c a unit - the increase to the powershop prices quickly remove any savings from the lack of a daily charge - my bill would go up about $50 a month ($80 in winter) compared to being with mercury energy.

Don't believe the powerswitch site from consumer since they are missing a lot of the pricing plans.

21 Apr 2009 10:44a.m.

Ari wrote:

@harry:

If we supply your area, I would suggest you dive in and use our savings calculator to estimate your potential savings, and then signup :)

21 Apr 2009 10:34a.m.

Ari wrote:

@Peter:
you are pretty much correct on this.

@Allen:
The issue of lines charges was slightly mis-reported. Powershop obviously does have a contract with your lines company, and this covers both normal supply, and response in the event of a fault. So you can expect the same service as with your existing company.

Where Powershop is different is that we have ‘no fixed daily charges’ (as opposed to no lines charges). Instead the unit price you pay for power includes the cost of lines. We think this is much simpler as it allows you to easily know what you are buying and allows you to make apples-for-apples comparisons across products we have for sale.

In relation to your comments about spot prices:
1. Powershop stands by our pricing commitment that most customers will save money (see our website for details), irrespective of what happens to spot price. We cover ourselves against this risk by purchase wholesale contracts 6-12m in advance.
2. Powershop pricing will demonstrate a seasonal profile that is not evident in other retailers tariffs. We think this is a 'fairer' way to price as it allows customers to benefit more by conserving power in the winter when they generally use more. Again, our pricing commitment stands irrespective of the seasonal movement in prices.

21 Apr 2009 07:50a.m.

harry wrote:

Sounds good I am paying 24.88 cents per unit plus $1.00 per day fixed

20 Apr 2009 10:15p.m.

Peter wrote:

No the guy on the video got it wrong. The line charges are in the variable fee. There's no fixed daily charge - it's a common misunderstanding that the fixed daily charge goes to the lines company when both lines and retail have a fixed and a variable component.

20 Apr 2009 08:16p.m.

Alien wrote:

hmmm, so no line fees. Does this mean when their is a problem with the line that is the household responsibility, those people with these companies will then be stung the expensive price of having it repaired? and the price is determined by the spot prices, ouch, that is going to hurt when the hydro lakes are low.