In the fast-paced fashion industry it’s easy to think that children’s fashion would be lost in the mix. But, as Trelise Cooper proved at last year’s Air New Zealand Fashion Week, fashion for kids is a major draw card.
Businesswoman Kate Gordon has harnessed the power of social networking and the popularity of well made, fashionable children’s clothes to create an internet portal dedicated to promoting the kids’ fashion industry.
The website Kids Fashion Review is four months old and has already proved to be an invaluable tool for members of the kids fashion industry.
Established in Christchurch, Kids Fashion Review emerged with the belief that in times of recession, the power of social networking and connecting directly with consumers would be of huge benefit to both retailers and major designers.
Kids Fashion Review has attracted the biggest names in the industry and Gorman puts this down to the benefit of social networking and direct contact.
While people are being warned against starting up companies in the current economic situation, Kids Fashion Review has been nothing but a success and they are already launching a valuable marketing campaign.
On June 1st Kids Fashion Review will launch 'The Great Kids Fashion Hunt' in association with Ronald Mc Donald House Charities.
Throughout June, consumers will visit different members’ websites each day to search for hidden clues. Browsers will have the chance to win thousands of dollars worth of prizes and the designer and retailer members of site will benefit from the increase in traffic.
The upcoming launch party will be attended by the who’s who of the industry and will be the perfect opportunity to well and truly cement Kids Fashion Review in the Australasian fashion market.
3 News