Dannevirke is a small rural town south of Hawkes Bay. The town is so small that it just takes a minute or so to drive through it.
But now one woman is starting a business which she hopes will encourage more people to stop for a while and spend some money in the process.
Teresea McGregor has just been given the thumbs up to open Promiscuous Girlz - Dannevirke's first brothel.
Ms McGregor is confident that the brothel will get local and out of town men to pull out their chequebooks and says they are already knocking on her door.
One girl is already on her books and prices for her services start at around $125.
"We are actually going to do like a menu planner," Ms McGregor explains. "Like when you enter a restaurant and there will be different selections they can choose from. Whether it be the naughty nurse or the policeman, we have a four-poster bed for the kings room.
But not everyone is pleased about having a brothel in the region.
Dannevirke is a small, rural conservative town with a population of around 6,000. In a three day period, one in seven people have signed a petition saying that they did not want Promiscuous Girlz to open.
"They've got every legal right to do what they want to do, I accept that," Pastor Gavin Scott says. "But I think the whole moral tone of this is disgusting. It's not good for Dannevirke. It won't bring a blessing on this town."
Ms McGregor bought the Public Trust building in June for $250,000. Her original intentions were to convert it into accommodation and a café, however she says the demand was not there. She says some of her friends suggested an escort agency or brothel as an alternative.
Now that the brothel has been given the go-ahead, it is expected to open for business in August.