High-end fashion brand, Jimmy Choo, has sent a demanding legal letter to a small company in rural New Zealand.
The company is an online gift site called 'KookyChoo', but according to Jimmy Choo the name is too similar and it's ordered the company to find a new name or shut down.
Mother of seven, Looie James, set up the online gift store called 'KookyChoo' around three months ago.
But when she tried to trademark the company logo - Jimmy Choo dug its heels in and sent a letter saying the names were too similar.
"It's terrifying to be honest because I'm feeling really bullied. There was never any malice indented, we just wanted to start a small New Zealand business so it's quite frightening," says James.
A New Zealand based law firm is acting on behalf of Jimmy Choo and say they are employed purely to protect the company's trademark in New Zealand.
The firm wouldn't comment further before finding out how Jimmy Choo wants to proceed.
But in a letter earlier this week, Jimmy Choo demanded James stop trading under the 'KookyChoo' name and hand over all business cards and printed material they might have made.
James says 'KookyChoo' doesn't even sell shoes and she'd hate to have to shut down just a week before Christmas.
"It would be devastating for our whole family just for the amount of hours and work that we have put into it for no financial reward," says James.
'KookyChoo' has until Tuesday to consider whether it pursues a legal battle with a possible price tag of $50,000 in legal fees.