Photographer Jessie Casson set out on a journey around New Zealand to take iconic photographs of the people who live here.
Almost a year later she has just launched a book complete with champions who shoot clay targets and fish.
Casson took 43 photos on her three and a half month tour of New Zealand and every one of them made it into her book - Champions: New Zealand Winners.
She says she just couldn't bare to leave anyone out.
“These people are real New Zealanders. They're not used to the limelight, but yet they've got something wonderful to say,” she said.
People like Natalie Curtis, the female clay shooting world champion feature in the book, alongside Bob Gow, the world koi carp classic champion. He shoots the fish with a bow and arrow in the annual Huntly event.
Casson is originally from England. She believes it takes a foreigner to find these iconically Kiwi images.
“If you've grown up with these things, they're familiar to you. It's harder to see what essentially makes NZ different from the rest of the world. So coming from a background in the UK you can see the differences and you can capture them.”
Casson set off in a 1970s caravan with her husband and two-year-old son in December last year.
Also along for the ride was her 1980s Hasselblad camera which uses film.
“I don't think you could get the quality of this picture digitally. I use back lighting quite a lot. The sun's coming from the behind.”
It might be old technology but it still works.
The photographs from her book tour the country in an exhibition for the next two years starting in Rotorua.