Many of us now take fish oil tablets. We take them because they contain that fatty acid that has all sorts of health benefits, omega 3.
Scientists at Massey University have been trying to find out what is the best way to get omega 3 into our systems. Is it by taking the pills, or is it by eating the fish?
King salmon farmed in the Marlborough Sounds is fast becoming the fish everyone recommends you eat, from visiting chefs from Australia to nutritionists.
"Salmon is an absolutely incredible food," says Healthy Food Guide's Claire Turnbull. "Not high in protein, but full of omega 3, which we hear about all the time in terms of your health."
It's that omega 3 that's made salmon so valued as a food. It is well documented the fatty acid is good for the heart, confirmed by a new study published earlier this year in the American Medical Journal.
But probably what's not so well know is how good it is for our general well-being.
Scientists here have been looking at the merits of eating salmon as against taking fish omega 3 tablets.
Associate professor Welma Stonehouse of Massey University has studied the health benefits of omega 3 for 20 years. Her research shows you have to take an awful lot of pills to match the benefits of eating the salmon.
King salmon has a reputation for being expensive, and it's true - it's exported to top restaurants around the world. But it only takes 150g of the fish to get your weekly intake of omega 3, about $3 worth.
And it doesn't just contain omega 3, but also a trace element we need in our diet - selenium.
Rising chefs from around Australia have come together to compare notes and discuss the benefits of cooking with it. A former Kiwi who now cooks in Sydney is enjoying educating Australians about how good it is.
King salmon is better for you than any other salmon - it has twice the level of omega 3 as other varieties.