Oprah Winfrey was among a 50,000-strong crowd at last night’s U2 concert in Sydney.
The talk show queen's much-hyped show will be filmed today, with 300 guests she brought with her from the US, at a closely guarded Sydney Opera house.
Australian tourism agencies reportedly paid Oprah $5 million to bring her show downunder – but they expect the spinoff in tourism revenue to exceed $25 million.
RadioLIVE’s Australian correspondent Jason Morrison says there will likely be a benefit for New Zealand as well.
“When this goes to air on television in the United States, it’ll be a wall-to-wall ad for how amazing [Australia] is as a country to tour, and if they come this far, they’re probably going to pop over the Tasman.”
RadioLIVE