New Zealand's Prime Minister John Key has summed up in one word how most of the country is feeling after the USA retained the America's Cup in a stunning comeback this morning.
"Bugger #AmericasCup," was all Mr Key could muster on his Twitter account minutes after the race - posting from New York where he is attending the United Nations general assembly.
Earlier, he tweeted "Have changed my programme in NY today so I can watch the last #AmericasCup race. Come on #ETNZ! Bring that Cup home."
But his support was in vein with Oracle Team USA winning the deciding contest by 44 seconds to keep the cup on US shores.
The defenders came from 8-1 down to win the sudden-death race on Thursday and take the finals 9-8.
The New Zealand Olympic team were a little more elaborate than the country's leader, tweeting their support for the members of Team NZ.
"Tough day Emirates Team New Zealand, thanks for showing the world how much heart the Kiwis have! Our thoughts are with you all..."
Other sporting greats also chimed in to back the sailors on Twitter, with All Blacks halfback Piri Weepu showing his support for Dean Barker and his team.
"Unlucky @EmiratesTeamNZ been awesome watching you guys give it everything for our country! Hold your heads up with pride! Congrats to Oricle," he wrote.
In an open letter read to the crew before the race, Kiwi Sandy Abbot issued a rallying cry urging Team NZ skipper to bring home the cup, saying the team was taking on the world.
"We want you to win it for us. You've got Team New Zealand written on the boat. That's our boat. We are Team New Zealand," the letter said.
The team's official Facebook page congratulated their opponents.
"It has been a long arduous campaign with absolute heart and soul put into it by not only the entire team but the whole country. Thank you for your support. Congratulations oracle," they said on their Facebook page with one user replying "worst choke. ever!".
Before the race, Team NZ supporters got in the Kiwi spirit with a pre-race Haka in Shed 10 on Auckland's waterfront.
New Zealand forked out about $36 million of taxpayer money to fund the America's Cup campaign and future funding remains in question.