Paul Reynolds on Telecom's PR nightmare

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Fri, 19 Aug 2011 7:00p.m.

Telecom chief executive Paul Reynolds

Telecom chief executive Paul Reynolds

It came and went before most of us even got to see it.

Telecom’s “abstain for the game” campaign will probably be used in media studies in future; a textbook example of how best to botch up a PR campaign.

Unfortunately for Telecom boss Paul Reynolds, it happened in the same week as his company’s half-yearly profit announcement.

So, while Reynolds wanted to talk profit, the reporters wanted to ask about the no sex campaign.

Campbell Live spoke to Paul Reynolds after the media conference

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Comments

21 Aug 2011 03:59p.m.

Dan wrote:

I just read in the Sunday News that Paul Reynolds is the highest paid person in New Zealand, at $4.74m per year, almost $2m ahead of the next highest. Why the hell is he being paid so much money? He still says that the campaign was a good idea, proving that he is out of touch with the average New Zealander, and yet we put up with exorbitant phone and internet costs so we can pay him a king's ransom. He's not my king, and nobody deserves that sort of salary! Capitalism has a lot to answer for.

19 Aug 2011 11:47p.m.

ComesAround wrote:

Couldn't happen to a nicer bloke, Lol