Personalised Coke bottles target children – health advocates
Mon, 29 Oct 2012 6:13p.m.
By Jerram Watts
Coca-Cola's "share a Coke" campaign has taken social media by storm and now it's introducing pop-up vending machines where you can print your own name on a Coke label.
Coca-Cola's catchphrase is "open happiness", but health advocates are condemning the campaign, saying it's clearly targeted at children.
Endocrinologist Dr Jeremy Krebs from Wellington Hospital says it deliberately targets children.
“It's advertising to children by stealth. What they're relying on is the growth with this in social media, and who's using that? It's the kids of today, not the adults.”
A total of 150 different names can be printed on the Coke labels, and people 3 News spoke to today seem to like it.
“Yes, it makes me love Coke,” one man says.
“I thought it was pretty cool to have your name on a Coke bottle,” a woman says.
“If I see my name on it I’ll buy it, otherwise generally no,” another man says.
Dr Krebs says it is concerning Coke is only using its full-sugar product in the campaign.
“From one bottle of this you get 65 grams of sugar. That's about 240 calories of energy, and for a 40kg child, your average child, it would take them two hours of walking to burn off that energy.”
New Zealand Dental Association chief executive Dr David Crum is not happy either.
“From what I've been told the sales of Coke have increased significantly, so along with that we'll see more dental disease, and more dental decay. Coke causes dental decay.”
Coke would not say how the successful the campaign has been and wouldn't appear on camera either. In a statement the company says it does not directly market to children under 12, and that parents are responsible for what their children drink.
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5/05/2013 9:38:01 a.m.
What shops can you get these in in the uk??
31/10/2012 10:30:51 a.m.
What utter nonsense! There is no evidence that this targets children, and if it did, what would that matter? The food Nazis are just trying to generate mass hysteria!
30/10/2012 8:25:48 a.m.
Simple,just ban kids. Mc ds, sports drinks, candy, soft drinks, cigerettes etc are apparantly targeting kids. I think kids are the problem they are stupid enough to be sucked into advertising. But who wouldn't be happy to get a drink with your name on it. We do this all the time, pens, mugs luggage, having a celebrity say happy birthday or hearing our name on the radio or seeing it in print etc, its the way we are wired and those adults are cool with seeing their names. If parents can't teach their off spring about how coke is marketing to get them to buy then what hope is there. By the way one coke = 2 hours of running around, thats not a problem if the kids of today actually moved instead of being taken to school then coming home and playing video games. The teeth issue, I thought the kids of today are smarter yet they don't know how to brush their teeth or know how cavities occur. So much for the smarter generation.
30/10/2012 7:59:01 a.m.
Any introduction will be limited.Here Coke has chosen its #1 seller, Coke, to use the labelling on.If it perfroms well, no doubt they will extend it to others in the Coke family.They aren't introducing anything knew in drinks, all they are doing is a different marketing campaign. Marketing campaigns are to sell product, and a marketing campaign that worked 10 years ago may have no effect today. Everything changes. Take the graphic pictures and smoking kills messages on tabacco packs, the smokers dont even see those now, so the pictures and messages have no effect on existing smokers.
30/10/2012 1:08:12 a.m.
Gud Nuz Brown wrote:
Everything is targeted at the youth today Coca Cola is no different why they market bottled water your name on their product but their product is in your gut, kidneys.
29/10/2012 11:25:21 p.m.
Mr Krebs and Mr Crum remind why I have no faith in the medical system. Mr Kreb's simplistic example of a 40kg child is pathetic scaremongering.Mr Crum fails to compare Coke to the teeth rotting caused by juices.These people need to back up anything they say with full medical research that is reviewed independently by people not connected to the medical gravy train.
29/10/2012 11:15:48 p.m.
Charlie Shine wrote:
This guy may be a good doctor ? BUT knows nothing when it comes to social media !
Demographics are wrong - needs to do some research !
29/10/2012 11:00:40 p.m.
Cris Fulton wrote:
Fill our kids full of sugar and harmful chemicals, why don't you!
29/10/2012 8:35:35 p.m.
Brian Clough wrote:
Quite Honestly, if we listened to everyone and there warnings we would die of starvation, this gives us cancer, that makes us obese, the other will do something else, not saying coke is good for you but dont you think we have more worrying things to be more concerned about? Scientists, environmentalists and all the others will kill us all in the end with there namsy pamsy ways, cant do anything without someone saying its not good for you or something, i loved being a kid back in my day, we could do anything we wanted and could because we were kids, back off everyone, let us live and learn. Just as a note, i'm still waiting for someone to show me 100% proof that smoking causes cancer, if it does, why is it that so many non smokers get so called smoking related cancer, its my strong belief that cancer is in all of us, just different things trigger it in different ppl, test this, ask any chemist/scientist for 100% proof that smoking causes cancer, i bet they cant.
29/10/2012 8:27:09 p.m.
wikitoria simon wrote:
I nearly list my husband coke nearly killed him he would intake 6litres a week coz of NAMES which made him buy mre to collect names COKE IS MADE DIFFERENT CONTAINING CHEMICALS to KILL it causes gastroitis which builds gas and caffine to bloat the stomach wea a natural gas is a BOOM to hapen inside
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