Earlier this year All Black Piri Weepu gave up his time to take part in a Smokefree advertisement made by the Health Sponsorship Council.
When the advert was edited together there was a two-second shot of Piri bottle feeding his six-month-old daughter Taylor.
Then the makers of the advert sent it out to a variety of advocacy groups asking for their input.
When Plunket, the New Zealand College of Midwives and the La Letche League all disapproved of the bottle-feeding pictures, they were removed.
The pro-breastfeeding groups said it was not the appropriate message to send.
Campbell Live’s Kate King reports.
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