Almost 900 motorists have been stung with fines for flouting the cellphone ban during a fortnight-long crackdown on the two-year-old driving law.
The boss of road policing, Superintendent Paula Rose, says the results of the nationwide blitz are very disappointing, especially given drivers were forewarned that officers would be out in force targeting phone use at the wheel.
The figures published by the Dominion Post show police caught 862 motorists in the two weeks to November 7. Many were snapped by police armed with new long-range lenses designed to give the detail needed to confirm phone use.
A total of 15,000 fines have now been issued since the law change came into force in 2009.
Supt Rose said it seemed many Kiwis were not prepared to miss a call or a text in the name of safety.
"I think drivers do understand the dangers, they just can't be bothered to put their safety and that of other road users before this one phone call," she said.
"They fall back on that old chestnut `it won't happen to me' and take the chance."
Transport Minister Steven Joyce has also noted his disappointment in the figures but said it often takes time for new laws to change behaviour.
During the crackdown, police also caught 3042 passengers not wearing seatbelts, a result Supt Rose said was surprising as seatbelt use was generally high.
NZN