The good name of the Ports of Auckland has been lost on the international business stage, according to the city's Chamber of Commerce.
The Ports say the current dispute has cost them two multi-million-dollar shipping contracts, but the union is still not happy with conditions of work.
Auckland Chamber of Commerce Chief Executive Michael Barnett says the business world is watching.
"We in name say that we're an international city, and we say that we're the premier port, but we've demonstrated that we're not," says Mr Barnett.
"We've seen significant shipping companies have to change the destination of their ships."
Bosses at the Ports of Auckland are looking to contract out more of the work as the dispute rumbles on.
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