With six months until Britain hosts the Olympics for the first time in 64 years, the pressure is cranking up on the athletes expected to deliver a gold rush on home soil.
Olympic sprint cycling champion Victoria Pendleton said "The gravity and weight of a home Olympics ... it's terrifying and exciting at the same time."
It was cycling that produced the most British golds in Beijing - eight out of 19 - and Pendleton knows just how difficult it will be to defend her sprint title in London four years on.
Pendleton says that "anything less than a gold medal is a failure. That sounds harsh, but that's the way it is."
She denied home favorite Guo Shuang her moment of glory in China and now fears her rival wants to upstage her in London.
AP