By Laura Frykberg
Submissions on the Alcohol Reform Bill got a little more heated than usual this afternoon, when the Drug Foundation showed some racy images to make a point.
It claims beer brand Tui uses sexuality to sell its product, despite the Advertising Standards Authority's rule the two can't mix.
The saying's always been "sex sells", but last year the pictures for a Tui promotion raised eyebrows, forcing their website to censor future images.
The Drug Foundation says those images show the company is breaching liquor industry rules.
"Liquor marketing and promotion shall not in any direct or indirect way suggest that consumption of the drink can lead to sexual or social success," says Ross Bell. "I have some images that I would suggest are in breach of the industry codes."
If the Alcohol Reform Bill becomes law it'll mean a split age law, where 18-year-olds can buy alcohol in licensed bars and clubs but only 20-year-olds can buy it in off-licensed premises.
Adults who give alcohol to minors must get written consent from parents beforehand or be fined up to $2000.
And all bars are to close no later than 4am, and supermarkets are to stop selling liquor by 11pm.
Rape Prevention Crisis says using sexually provocative images in alcohol marketing is the real problem, but the Advertising Standards Authority says the liquor code is subjective.
DB Breweries wouldn't talk to 3 News when we called tonight. Its spokeswoman said they were at an executive dinner.
But it made clear that since those images were shown last year they now view all content before it goes on their website.
Submissions on the bill closed February 18 with more than 1000 received.
3 News