Major League Baseball has objected to a bid by the Sir Peter Blake Trust to trademark Red Socks Day.
Red Socks Day, held in June, is the trust's annual fundraising appeal. Sir Peter liked to wear red socks for good luck, and during the America's Cup challenge of 1995 New Zealanders supported him by wearing red socks.
The trust, set up in the wake of Sir Peter's death, aims to develop the leadership potential of young New Zealanders.
Its bid to trademark Red Socks Day has been blocked by Major League Baseball, which says its intellectual property rights, in the name of the Boston Red Sox team, would be contravened.
Trust chief executive Shelley Campbell told the Sunday Star-Times she hoped the dispute will be settled amicably.
She says the trust accepts there is a process around registering trademarks in New Zealand and respects that Major League Baseball has the right to oppose the trademark application.
"The trust is working through the legal process as required. MLB Properties earlier indicated it is willing to co-exist with the trust, and we are optimistic this will be the case," she said.
A trademark cannot be registered if it is the same as, similar to, or a translation of, another trademark that is well known in New Zealand, or is likely to mislead or confuse the public.