If you've visited Reefton, you'll know it's a classic West Coast town – charming, in a low key way.
It’s rich with its own history, with a main street that looks like a film set and fires burning from almost every chimney, in almost every house, almost all the time.
Reefton's always been a mining town, and locals burn the region's coal to keep themselves warm, fuel their wet backs, and even to cook on.
It’s as much a part of their life as politics in Wellington, or really bad traffic in Auckland.
But all that coal burning is causing pollution. National environment standards for air quality have been breached 27 times this winter.
Now almost unbelievably, the West Coast Regional Council is looking at a coal fire ban.
And from 2016, councils throughout the country will be required by law to ensure no more than three clean breaches a year.
So, clean air? Or warm homes?
Campbell Live’s John Sellwood went to Reefton to talk with some rather grumpy locals - watch the video.