Young people with questions about sexuality can now them ask via text message, with a personalised reply promised within 48 hours.
The Curious TXT short message service, launched by the Out There youth development project, provides a private, fast way to get information about sexuality, health and gender.
By texting "curious", followed by a question to 3535, young people can get answers to questions about gay, lesbian, bisexual or transgender issues.
A 2003 Otago University study found only 5 percent of students and 7 percent of teachers thought gay, lesbian or bisexual students would feel safe at school.
The damning survey of over 100 schools was backed by a 2007 Education Review Office review of secondary school sexuality education, which found only 20 percent of New Zealand schools presented students with the opportunity to explore issues around sexuality, diversity and acceptance.
Out There youth worker Laressa Donaldson, the initiative leader, said the service could make a difference in potentially hostile environments.
"Students often don't feel safe talking about sexuality and gender issues with their peers or teachers because they fear becoming a target for homophobic or transphobic abuse," she said.
"Curious TXT takes advantage of the relationship young people have with technology."
NZPA