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Shell cleared over misleading advertising

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Shell is "pleased" with the court's decision (file)

Shell is "pleased" with the court's decision (file)

Mon, 06 Sep 2010 7:55p.m.

A court has dismissed a legal argument that oil company Shell misled customers by advertising its petrol was "designed to take you further".

The Commerce Commission had laid 22 charges against Shell, alleging it misled people by giving them the impression they could travel "appreciably further" with Shell's petrol additive, despite a study showing the additive increased fuel efficiency by an average of only 0.98 percent.

Wellington District Court Judge Michael Behrens, in a decision released today, dismissed the charges, saying Shell's claim was literally true and the evidence did not make him think Shell was guilty.

Shell communications manager Shona Geary said the company was pleased with the court's decision.

NZPA

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