Speed cameras are set to be brightly painted and signposted so drivers know where to slow down, in a trial to be tested by road safety authorities.
The Automobile Association says it has been in discussions with police and the New Zealand Transport Agency to show drivers where some fixed cameras are located.
The trial aims to slow vehicles down more effectively on dangerous stretches of road, said AA motoring affairs general manager Mike Noon.
New figures show 627,000 speed camera tickets were issued in 2010, almost double 2009's total and more than 200,000 above the average across the four years before that.
Police are on track to set a new record again this year, with 200,000 tickets issued by the country's 55 speed cameras between January and April.
Mr Noon says while the AA supports speed cameras, the best kind are those that don't issue thousands of tickets.
He says most other western countries, including Australia, signpost their cameras and it's time New Zealand does the same.
"What we want is for a sign to go up before that area and for the cameras themselves to be brightly painted so that drivers know they're in a dangerous area and they slow down," Mr Noon says.
"That way cameras aren't issuing all of these tickets and people are driving far more safely instead of speeding through obliviously."
The trial is supported by police and will likely begin "very soon".
Police have defended the new statistics, with national road policing manager Superintendent Paula Rose telling Radio New Zealand the tickets were there for road safety, not to generate revenue.
She said the increase was due to a roll out of faster digital cameras and a tougher stance on speeding over holiday periods.
NZN