Steven Spielberg gets “tired” of seeing his name everywhere.
The legendary filmmaker often holds back his famous moniker from promotional material when working on TV projects.
The director has been proudly promoting his latest movie War Horse but says he is more selective which small screen shows he discusses because he doesn’t want to become overexposed.
“I limit the use of the name on all of the billboards out there when I’m doing television and I limit it was much as I possibly can because it just… I get tired of seeing my own name,” he told Access Hollywood.
One TV project he was happy to support is new drama Smash.
It is set behind the scenes of Broadway and Steven struggled to convince network of the show’s potential despite his involvement.
Starring Anjelica Huston, Debra Messing and former American Idol runner-up Katharine McPhee, the Jurassic Park director revealed that only one channel was willing to commission the series.
“I came up with the idea for the series. I’d been flogging it for about five years. It took [NBC’s entertainment president] Bob Greenblatt to step forward, because he’s done musical theatre with 9 to 5. He really responded to the material,” he said. “I couldn’t get anybody else to buy it!”
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