Stressed out shoppers make bad food choices - study

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Thu, 02 Sep 2010 6:00p.m.

John Coveney knows about making healthy food choices

John Coveney knows about making healthy food choices

By Annabelle Jackman

John Coveney knows a thing or two about making healthy food choices at the supermarket.

The Australian professor has just completed a study that reveals healthy food is an expensive option for consumers, no matter where they shop.

“It’s not got anything to do with the price of food, it’s got to do with affordability of food and that’s the most unequal thing,” he said.

His research found in a high income household, only 9 percent of income was spent on fresh healthy food.

But that same amount of food consumes up to a third of a low income household's budget and that makes for stressed out shoppers making bad food choices.

While some have suggested removing GST from healthy food would encourage people to buy more the Government does not believe that is viable and has already ruled it out.

Claire Smith has been studying New Zealand family's food choices and says many low income households are choosing cheaper and less healthy options in their weekly grocery shop.

“I think what we need to do is find solutions for those households that are struggling financially and I think at the moment we don't have enough research about what’s going to work best for those,” Ms Smith said.

Ms Smith says in the last year, more than three quarters of low income households have worried about where their next meal will come from and how it'll be paid for.

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Comments

02 Sep 2010 11:11p.m.

Samantha wrote:

I saw this being recorded. Camera guy was dreamy!

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