'Super veggies' hit shelves
Sun, 23 Sep 2012 6:10p.m.
By Charlotte Shipman
For those who struggle to get their five-plus a day of fruit and vegetables, a new range of bagged super veggies grown from superior seeds is about to go on sale.
The product has been devised by scientists, but there are concerns all that science may make Kiwis believe they can't create healthy meals themselves.
From next month supermarket shelves will be offering the new kind of vegetable.
They're called "vital vegetables", and Government-owned Plant and Food Research boasts they'll help consumers' bones, hearts, sight and immunity.
“It's something that has to be regularly consumed,” says head researcher Jocelyn Eason. “You can't just take one. It's not a magic pill. So keep eating it.”
The five products include a mixture of salad greens and a vegetable mix, all containing vegetables grown from specially selected seeds that have a high content of nutrients like vitamin C, vitamin K and vitamin A.
Ten years and millions of dollars have gone into the research. Each bag's expected to cost just less than $5.
“What do you value and what are you going to pay a premium for?” asks Ms Eason. “For me, I have three busy kids. I could buy individual or I could just buy a bag. It probably saves half an hour and for me that's half an hour well spent.”
But naturopath Jane Kirtley says that so-called convenience puts healthy food on a pedestal, out of reach of those who may need it most.
“I wonder if this might be putting people off, making it look too complicated, too hard or too expensive,” she says. “Really we want to get the message across that it's easy, it's simple, it's available, even on an extremely low budget. It's easy to get vegetables that will really make a huge difference to your health.”
She's also concerned some of the products contain sugar and sodium. But Ms Eason says they're only in the dressings, and the dressing is only in the pack because shoppers expect it.
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25/09/2012 6:56:21 p.m.
Even if they where GMO foods YOU ARE NOT ALLOWED TO KNOW THAT!. Go Figure.
25/09/2012 12:13:59 p.m.
Meat is cheap and bad for you, veges are good for you and only rich people can afford to eat good food. The govt has put veges up so much that poor people "die" off from eating bad food, and JK wont have to pay there benefits.
25/09/2012 11:33:40 a.m.
Education is the answer not more commercialism. These packs sound like a real middle class product. If everyone in NZ grew a few plants of silver beet and ate it several times a week our general health would improve. Silver beet is the easiest vegetable I have ever grown. A sack of potatoes, silver beet and parsley growing at the front door, carrots and pumpkins (possibly from the shop) bulk milk powder, a budget meat pack, cheap bread and vegemite are within the purchasing power of our poorist beneficiaries. Problem is, they don't know it. Also, TV pervades every household in this country persuading people to buy super refined products to their own detriment. Let's face it, this is a consumer society and the poor are its easiest targets.
25/09/2012 6:53:43 a.m.
@Marta but Blueberries are native to America, ie introduced so would be frowned upon!Yesterdays shop at pak-n-save I counted 16 different fresh seasonal fruit/veg below $3 kg. But fruit/veg too expensive for those living in so-called poverty when prepackaged chips over $20 kg are so much cheaper and more nutricious!
24/09/2012 3:30:36 p.m.
SAS: Those are not GMOs! They were bred to be healthier-not modified (that option would be faster and cheaper but not liked by consumers). All the food that you eat at some point went through selective breeding. Unless you live on wild bluberries that you hand pick in the forest. Than maybe not..
24/09/2012 7:34:22 a.m.
Is always someone wanting a free lunch and claiming because they dont get off their backsides, they are being oppressed?Convenience food costs more. Take the so-called packet chips that some claim are cheaper than healthy food - over $20 kg. Yet go to pak-n-sav and year-round you can get seasonal veges for $3 kg and under. Go to a local fruit/veg shop and you may be looking even cheaper - eg flier had in the mail had a fruit and vege shop that had 12 fruit and vege under $2 kg, and I would only need to go about 300 mtrs out of my way to go there.Organic costs more, but NZ food is high quality, so even non-organic is healthy and not full of chemicals etc that organic people claim. NZ food saftey standards dont allow food full of chemicals/antibiotics/hormones - even in non-organic. Sometimes what is claimed to be chemicals can be a natural bloom - eg the coating on blueberries is natural and not spray. Most of the so-called problems of expensive food is laziness and education. Laziness to actually try. Educatiion to learn how to budget, how to live within a budget, and how to live healtily on a budget.Had someone comment that veges dont keep, as they hadn't discovered electricity let alone refrigeration!Most veges will keep in the fridge for over a week, and those that dont will tend to last fairly well outside the fridge. Eg banannas, buy less ripe and they will last 4 days and still be fine even in the middle of summer.
24/09/2012 12:17:34 a.m.
super veggies? Gmo veggies!
so they are encoraging people to consume gmo foods now..what country is this America,I would like to know how much of a trail was made on these super veggies befor the decided to release it on the population or are we gonna be the the test monkeys in this development.I cant see a differnce between this and cloned meat.
24/09/2012 12:11:47 a.m.
Divide and conquer.. :-))
23/09/2012 8:15:57 p.m.
In order to garauntee acquiring fresh fruit and vegetables, without worrying about costs, try growing your own.
23/09/2012 7:17:37 p.m.
this sounds fantastic... I hope it fits within the budget of students, solos and bennies. In fact Government should even subsidize this sort of thing for said peeps, if a cost-benefit analysis favours our health system
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