Today plans for The Hobbit premiere in Wellington were revealed and soon New Zealand will once again transform into Middle-earth.
But what, if anything, will be following the film trilogy? What will keep the New Zealand film industry, estimated to be worth hundreds of millions to our economy each year, going?
Prime Minister John Key has just returned from a trip to Hollywood where he sat down with all the studios and asked what it will take to lure them here.
Reporter Dan Parker went with him.
Watch the video to see his report.