His name is Rico, and he's a cheeky individual. Some might say rude and crude, but if his sole task was to generate publicity, then his short life has been a successful one.
But now it seems Rico's run has come to an end. Air New Zealand has decided to dispense with the puppet, which was apparently half racoon and half sloth.
But before they did away with Rico altogether they granted one last interview with Jendy Harper.
Watch the video