The face of Choco-ade, 28 years later

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Tue, 21 Aug 2012 7:00p.m.

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Melanie Roseman was a little girl when she starred in the original ad for the biscuits 28 years ago.

Melanie Roseman was a little girl when she starred in the original ad for the biscuits 28 years ago.

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Comments

27/08/2012 9:31:37 a.m.

Devan wrote:

Warwick, you are incorrect! If you read the ingredient label you would see that the chocolate is low quality! Good quality chocolate contains 'cocoa butter' for its characteristic of melting at mouth temperature. 'Choc-ade' does not contain any cocoa butter, but instead contains inferior vegetable fats which gives the chocolate a waxy texture and taste. For further enlightenment please consult your local chocolatier!!

24/08/2012 4:25:30 p.m.

Phil wrote:

Don't believe you for a moment, Warwick. Your speil sounds like a company mouthpiece.

22/08/2012 5:42:17 p.m.

Copperboss wrote:

Was in at New world shop today and what did i see..These so called new Choco-ade at $5.69 a packet..Last week they were only $2.59.Who's making what!!! Two lots of other covered chocolate biscuits 2 for $5.45

22/08/2012 5:06:45 p.m.

S wrote:

Good on her, a great campaign, choco-ades are nice, tastes like jaffas, but a bit too sweet.

22/08/2012 4:09:43 p.m.

Warwick wrote:

Good grief, Devan! Why would you want the chocolate to melt in your mouth. Good chocolate is not a melted, gooey, liquid mess. That's the great thing about the wonderful chocolate coating on Chocoade -- it is solid, like all good chocolate and cracks nicely when you eat it, as opposed to the nasty melted goo you apparently prefer.

22/08/2012 12:38:31 p.m.

Warwick wrote:

PHIL, The fact that you and your mates don't remember doesn't mean anything. Since when did companies not discontinue popular lines? It happens all the time, as it did with the immensely popular Chocoade. I have no connection with any biscuit company but was overjoyed when Chocoade returned. They are one of the very few types of biscuits I actually like. I am just one of many members of the public who wanted them back!

22/08/2012 12:31:35 p.m.

Devan wrote:

I can't understand what all the fuss is about. I bought a packet expecting something fantastic. I was extremely disappointed. Thin biscuit base, sugary orange goo covered in rock hard chocolate which does not melt in ones mouth. How can anyone think that is an icon worthy of a revival???

22/08/2012 12:25:55 p.m.

Kay wrote:

You'd be wrong there Phil, my husband and his sister were among the first to rush to the shops to buy them when they came back, both claiming they were their favourite biscuits as children.

21/08/2012 11:05:25 p.m.

phil wrote:

I don't remember them and neither does anyone I have asked. If they were popular they would not have been discontinued. I smell a sneaky marketing gimmick. i don't believe any member of the public wanted them back.