There seem to be an awful lot of gold buyers popping-up all of a sudden in town and cities around New Zealand.
There are the ads on television and the internet, kiosks in the big shopping malls... there are even people cold calling, knocking on doors asking if you have any gold or old rings to sell.
The reason's simple: there's money to be made.
But before you go selling off the family's gold jewellery it may pay to pause, as reporter John Sellwood discovered you may only be getting a fraction of the precious metals true market value.
Watch the video