Tiesto signs major new deal with Guess
Wed, 18 Jul 2012 11:21a.m.
One of the world's top DJs, Tiesto, has partnered with fashion house Guess for an upcoming clothing and accessories line and sponsorship deal.
The Dutch dance music superstar, who recently topped a poll to find the world's highest-earning DJ, will front a new 'capsule collection', according to Billboard.com.
In return, Guess will sponsor select tour dates.
Tiesto tells the website, "I've had Guess clothing in my wardrobe for years. It's a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me."
The co-branded collection will launch next month with a new limited edition wristwatch.
The apparel will follow in October, and will feature a 22-piece line inspired by Tiesto and the electronic dance music culture.
Tiesto adds, "It has been really great working with such an experienced group of people in the fashion world."
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