Today on Campbell Live, Tip Top Bakery chief executive Greg Coffey announced the company’s Nourish Our Kids programme – a long-term commitment to work with the KidsCan charity to address child hunger in schools.
The company will be donating 100,000 loaves of bread to 300 schools by the end of the year.
It is estimated the programme will help feed 7200 kids a day.
“Tip Top bread has always been about nourishing Kiwis,” says Mr Coffey. “So the KidsCan mission, which is to eliminate hunger in decile one to four schools, really resonates with us. So it’s something that we passionately believe in.
“As we’ve seen this story develop over the past year or so, we really wanted to get involved. We think we can make a big difference.”