Thu, 26 Nov 2009 6:35p.m.
I scream, you scream, we all scream for ice cream - or scream at ice cream, as the case may be.
Tip Top has launched a new ice cream range of 13 new flavours.
But four of those flavours now come in a tub 20 percent smaller than what people are used to.
Tip Top says they've actually increased the value of the ice cream by shrinking the four flavours because they say there are more goodies in the mix.
Tip Top Managing Director Alastair de Raad explained how it works.
“9 of the 13 are still the same size, the same price. We haven't changed a thing and for the four that we have changed, they're smaller but we have actually added some more inclusions. We did some research last year and they said that they wanted more gum drops in the goodie goodie, more chocolate in the monkey business, so we've actually increased the inclusions by about 17%” he said.
But is this true? Campbell Live decided to put the theory to the test.
They took two tubs of goody goody gum drops ice cream. The first tub was an original two litre tub, the second was the new and, apparently improved, 1.6 litre tub.
The 1.6 litre tub did contain more goodies than the 2 litre tub but the difference was only 6 - 52 goodies in the two litre tub and 58 goodies in the smaller tub.
So is it worth losing 20 percent of the ice cream for 6 more gum drops?
Mr de Raad justified the results saying the only other option would be to put the price up.
“I think that people will appreciate that 9 of them are still the same price and still the same tub size and the four that have reduced in size, I think they'll understand it's either that or put the price up.”
The consumers institute isn't worried saying consumers should vote with their wallets.
And not all people think it's a bad thing, cameraman Simon says it's all about the goodies.
“I don't care about the ice cream, it’s all about the lollies for me.”
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