The battering of Battleship at the US box office hasn't scared Sony away from Hasbro toys.
The studio has announced it would make a movie called Tonka, based on the 65-year-old Tonka truck line of toys.
A Sony spokesperson says, "In its 65 years, Tonka has become more than a toy or a brand - Tonka trucks are a rite of passage for kids all around the world. We look forward to creating a family-friendly motion picture that brings the Tonka experience to life."
Sony is also developing movies based on Hasbro board games Risk and Candy Land.
Tonka will be an animated movie co-produced by Sony Corp's Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.
Universal Pictures' Battleship, based on the Hasbro hunt-and-destroy board game, crashed on its US debut May 18, coming second in a weekend dominated by The Avengers in its third weekend of release.
Battleship has so far grossed about US$295 million worldwide, not enough to cover its costs.
AP