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UK anti-piracy campaign: pay or programmes won't be made

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A survey showed 39 percent of UK young people don't think they should pay for internet content

A survey showed 39 percent of UK young people don't think they should pay for internet content

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Mon, 07 Sep 2009 12:00a.m.

In Britain young people and their computer habits have become the target of a new campaign.

The film and television industry has combined to target the, so called, “Generation Y-pay”.

The campaign is sending the message that if you don't pay, the programmes can't be made.

A survey showed 39 percent of young people don't think they should have to pay for content from the internet.

The campaign replaces the prior message of “Piracy is a crime” which likened illegal downloading to stealing a car or purse.

The new approach attempts to side with young people, sending the message “You make the movies”, in which young people are empowered to further the film and TV industry by not illegally downloading.

The fresh campaign was unveiled today and will be fronted by Lock, Stock and Two Smoking Barrels actor Nick Moran.

 

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Comments [4]

Simon
05 Dec 2009 5:57p.m.

I don't steal movies I buy them, but what really annoys me is the when I buy dvds (I own a few hundred) I have to watch a NAG screen saying DON'T STEEL IT and then have to watch darn promotions of the studios other movies, and I PAID FOR IT! Get that junk off the front of my legit dvds, no wonder people copy them so they don't have to sit through that rubbish.

Brandon
08 Sep 2009 6:56p.m.

Spot on, to minimize on the illegal download in New Zealand, we need to keep up with the rest of the world. When a movie/game is released in USA it should be released the same time in New Zealand. If this happened then people would be less to download illegally since they are receiving the goods earlier than having to wait for many more months! We want it now!

Simon Farrant
08 Sep 2009 8:22a.m.

My issue is that there is not enough choice in legal TV/ movie downloads. Perhaps in the US or the UK there is a proper selection of TV/ movies to buy or rent on demand. Music choice is mostly good. The result, personally I buy all my music online. CDs too bulky hard to store. Online downloads for movies and TV are too expensive. you buy a season of a show, which I have a few times, and it is really expensive. My comment to any influential reader in that business, look at Apple's App Store model. Low prices attract masses of buyers. Drop the price, increase the choice and it then starts to make the P2P experience look second best and we start buying regularly. Another thing; release TV and movies to buy at the same time or very shortly after programmes or movies have aired. When you live at the bottom of the world waiting years for a programme is not acceptable. Lets face it, instant gratification is the way the masses want...gratifying. On demand is the way its going and should be fully embraced and proper choice and pricing by TV and movie companies and needs to be international and simultaneous or it wont work and downloading illegally will continue.

Terence
08 Sep 2009 1:09a.m.

The big problem is that the movie studios and music company's are too greedy. they want big prices to download their products. If however they were to say charge $2 to download a movie and say 20c for a sound track or a $1 for an album they would find that most people would be more than willing to pay for a legitimate copy. The internet market is huge so they would still make a good profit which is better than no profit they get from people not paying at all.

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