By Duncan Garner
John Key's plan to sell down 49 percent of state-owned assets is unpopular. All the polls show that.
But Labour has failed to turn it into a game-changer.
I hit the streets in Newmarket last week asking voters what their major issue was this election. Overwhelmingly, it was asset sales. From young people to the middle-aged, to the elderly, they all said they didn't think our power companies, airline and state-owned coal company needed to be flicked off.
They wondered why. They said it wouldn't make the economy any better. They questioned the wisdom of it. Are they really worth $5-7 billion? Why do it? Who wins? Can Mum and Dads really afford it?
But then I asked who they're all voting for. They all said John Key. It's a complex game, isn't it?
So while voters are simply not convinced of the need to sell down our assets, they are not making the connection with Phil Goff over it.
Labour has certainly run this issue hard. Very hard. But it has failed to win the hearts and minds of voters over it. It has failed to connect. It goes to the heart of their leadership. Phil Goff has banged on and on about asset sales - till he's red in the comb and the veins are popping out of his neck. But it ends there.
It's a given that Labour voters will vote against asset sales and for Goff anyway. But he has failed to bring across swinging voters who are concerned about it. They don't find him convincing or compelling on this for some reason. Maybe they're questioning his credibility on the issue. He sat in a Labour Cabinet that sold billions of assets in a firesale. Now of course, Goff has seen the error of his ways and changed his tune. But maybe voters don't forget.
Perhaps they don't find Goff attractive enough to vote for on this single issue.
It's also a sign of how Key has successfully taken the heat out of asset sales.
Sure, he's still explaining and defending his programme over this - but while people are concerned and questioning - they're not walking away over it.
Many, many questions remain about the wisdom of hocking off our assets. Labour will continue its attack and so it should. Labour's argument on the asset sales is strong.
Problem is - would a different leader have connected better? A fresher face. One without connections to past Labour decisions. Or has John Key's affable and happy nature with voters - convinced them to look the other way?