When it comes to the world’s top athletes it doesn’t get much bigger than Usain Bolt. And soon the New Zealand Breakers basketball team will be rubbing shoulders with the fastest man in the world.
Gatorade and the SkyCity New Zealand Breakers announced today that Gatorade is the Breakers’ new official sports drink. The sprinter will help launch the new partnership by inducting the team into the elite ranks of Gatorade’s premier sports partnerships which includes the world’s best athletes across the spectrum of sports.
Bolt visits New Zealand on October 8 and the partnership will be formalised on Auckland’s North Shore with Bolt featuring during the team’s warm up before the Breakers play the NZ Breakers Academy squad in a friendly match.
"Gatorade has a history of fuelling the best athletes in the world, including basketball players, so we are thrilled to continue this tradition, with our new relationship with the SKYCITY Breakers,” says Mark Callaghan, CEO of Frucor, the official New Zealand distributor of Gatorade.
"Core to the Gatorade brand is the belief that success comes from within. This also cuts to the heart of the SKYCITY Breakers team philosophy and what better way to kick start the relationship than by inducting a winning Kiwi team into the elite Gatorade ranks? Having Usain leading the initiation while at the pinnacle of his success is an unbelievable opportunity,” says Callaghan.
The partnership is for three years with a right of renewal.
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