Clothing store H&M released a 30-second tease for its Super Bowl commercial promoting David Beckham Bodywear.
The advert, starring the man himself, will go out during the second quarter of next Sunday's Super Bowl which brings the NFL season to a climax.
To the soundtrack of The Animals' 'Don't Let Me Be Misunderstood', the commercial pans around Beckham's bare torso before finally zooming in on his briefs.
H&M is also promoting the launch with a huge ad on the corner of 8th Avenue and 34th Street in Manhattan.
The David Beckham Bodywear range will go on sale.
Watch the video for more.
SNTV