Liverpool manager Brendan Rodgers says that the club must be competitive and "define our model of play" in order to make up for a lack of cash.
The Reds begin their first full season under Rodgers against West Bromwich Albion, now managed by former Liverpool assistant boss Steve Clarke.
Asked what was his overriding ambition for the season, Rodgers told a news conference: "Well I've said right from the 'off' that I want to make the - make us as competitive as we possibly can be and obviously there's been a lot of change and a lot of work going on and of course every manager wants patience, but the reality is that isn't the way football works.
"So for us it's about being competitive this year, every competition that we're in. The challenge at the top of the table is, is greater than ever. With the clubs it used to be the top two, the top three, the top four and now there's probably seven or eight teams involved in that so, but for us -- and our objective is making sure we're competitive in every competition."
Liverpool owner John Henry says that the club faces a huge financial challenge to compete with the very best because it is still paying the price for what he says were the failings of the previous owners, so no-one should expect rapid progress.
Club manager Rodgers told journalists: "It's important that you're, you know, we don't have that money. We've got to be different in different ways. And for me, one of the ways in which we can hopefully maybe gain an edge is in how we play and control and dominate games. So, I've got some wonderful players here, some world class players and I'm excited about the young players that's coming through here.
"So there's always ways in which you're trying to make the difference. Obviously it's, you know, everyone wants the money but, we can't always have the money. But it won't stop our, our hunger and desire to improve and be better and like I say, one of the ways in which we'll look to do that is to define our model of play."
Liverpool are fifth favourites to win the Premier League this season, after Manchester City, Manchester United, Chelsea and Arsenal.
Reuters