New York’s Buffalo Zoo has been showing off its new arrival – a polar bear cub called Luna.
The three-month old girl was born on a full moon, hence her name. But it is only temporary – the zoo is holding a competition on Facebook to find the cub’s formal name.
Buffalo Zoo is making a push to raise the final US$4 million dollars to complete funding for a new arctic exhibit which has a total cost of $18 million dollars. Zoo President Donna Fernandes hopes that the fluffy white cub will become the face of the fundraising.
"We have lost our adult bears and we will lose this one if we don't move forward with that campaign," Ms Fernandes said.
The cub is too young to go on permanent public display, but Fernandes said the zoo plans to have video camera links to show visitors live footage of Luna between noon and 3:00pm each day.
Buffalo Zoo said it was just one of two zoos in North America to have a polar bear birth last year.