Kerry, you are totally correct with your comments. Without the risk taking applied to this product there would not have been a story last week. But, ideas are everywhere, and what entrepreneur's are always in search of is good ideas with great people attached to them. Keith is one such guy. Most inventors just want to "own" their idea at all costs. Keith has watched his grow from the sidelines and continued to add value through the commercialisation process. He is one of those rare inventors who "goes the last mile". He deserves as much of an accolade for that as for his great invention. It's been a great sybiotic arrangement.
Congratulations to Keith for a great concept - but I believe this is an award won by a product - not by an inventor. I assume there is a team out there somewhere with people doing the hard yards creating and promoting that product. Also one hell of a lot of entrepreneurial risk seems to have been taken by someone who is not a Kiwi. Credit where credit is due please TV3 - tell the whole story.
Well deserved Keith your creativity and persistence are inspirational. Long will they continue.