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Chainsaw advert cuts a little too deep for some - Video

Tue, 31 Mar 2009 00:00
An advertisement for a brand of chainsaws that makes light of a deathbed scene has drawn criticism for being insensitive and offensive. - read full story »
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Comments [13]

Brian
02 Apr 2009 1:25p.m.

I was getting ready to protest after seeing the preamble to the Campbell Live article. After seeing the ad, I couldn't stop laughing. Get a life you lot while you still have one. Dying is part of life, and a bit of humour only helps. I might add that I am a fan of imaginative ads, and consider this one very good.

Jo-Marie
01 Apr 2009 8:47p.m.

This has nothing to do with being "PC - ie politically correct" its a cheapening of what should still be regarded as a serious and poignant experience in a society that values and respects family. But wait - is it possible that 'PC' now stands for 'Past Caring'?

Michael Lynch
01 Apr 2009 4:53p.m.

It's a nice, humorous spot and deservedly was picked as www.bestadsontv.com spot of the week (in the world) this week. Well done to DDB New Zealand.

cherie
01 Apr 2009 3:12p.m.

Well to those who want the ad off their screens go out of the room or turn the box off.
I thought it was really funny.
The marketing company deserves a big tick as it has certainly got people talking and that is the best kind of ad to have.
Those poor wee souls who are offened you can get them back by never purchasing one of their chainsaws, oh but really if this add offends you you probably wouldn't have one anyway as not to hurt the trees!!

karl
01 Apr 2009 12:06p.m.

wasn't there a stell ar'tor add not so long ago along similar lines, i didn't hear a single complaint regarding that. People complaining seem to have forgotten they do have an off switch on their televisions

Alien
01 Apr 2009 9:36a.m.

great ad, reminds me of the billy conolly joke. I don't remember people complaining about the advert for some beer that basically has the same kind of advert.

Brion
01 Apr 2009 8:28a.m.

Let’s lighten up a bit. I thought the advert was hilarious! Whiners need to move somewhere more accommodating (I hear America is pretty PC!)

Bonnie
01 Apr 2009 8:11a.m.

Stop being so sensitive. This ad made me laugh out loud. To those that see it as bad taste - get over yourself. Laugh a little. Its good for your health.

Ed
31 Mar 2009 9:00p.m.

I agree with Reuben, moaners get a life.
These academic PC tosspots are ruining NZ as I used to know it.

rebecca
31 Mar 2009 8:57p.m.

The advert is a good laugh. People who are complaining about this are far too P.C, chill out let the rest on New Zealanders have a laugh now and then. Its People like you that got rid of bullrush and wooden jungle gyms at primary schools. :)

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