By Adrien Taylor
The digital age has revolutionised the way we consume music, photography, film, literature and much more. It's made things easier in many ways but has it made it better?
Most would say "yes" to that but many are beginning to say no, and a new kind of revolution is taking place.
Although it looks dated, vintage film is becoming cool again and professional photographer Reatha Kenny is a real film advocate.
She began shooting on digital until the day she was given a film camera to play with, saying it was love at first shot.
“I just love the look. I love the whole process of working with film. I love the smell of the chemicals, I love loading film, I love taking shots with the film, I love having piles of film,” she says.
Ms Kenny is not the only one, as film cameras are being snapped up on Trade Me for under a hundred dollars.
The rekindling love for the vintage doesn't stop with film either. Music on vinyl was written off by many with the birth of the cassette and then the compact disc, but it's also making a comeback.
In the US in 2011 vinyl sales grew by roughly 40 percent year on year and sales are doing very well here too.
“Our vinyl sales are increasing all the time. We're selling more and more vinyl to a very wide age group of people,” says Garry Knight, manager of Penny Lane Records.
Media Studies lecturer Geoff Stahl says the love of vintage formats has resonated with subcultures.
“People who are interested in old vintage media like vinyl and film et cetera they're doing something else which is slowing down the media in a culture which emphasises acceleration,” he says.
Mr Stahl says it's interesting that most of the young people who are into older formats, never experienced them when they were first created.
It seems the digital world, as convenient as it may be, just doesn't quite tick the tangibility box for many.
It's an ability to touch and interact with media that the digital world can only try to replicate.
3 News