Vodafone labelled 'Vodafail' as marketing stunt flops

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Vodafone labelled 'Vodafail' as marketing stunt flops

3News NZ

Vodafone Vodafails to convince anyone this was an actual break in

Vodafone Vodafails to convince anyone this was an actual break in

Vodafone has admitted faking a break in at its Queen Street retail store to promote... something.

Last night, the company uploaded bogus security footage to YouTube and tweeted to its followers: "regret to advise the ... launch will be delayed. Major security breach. The shipment ... has been stolen".

Today, sceptical Vodafone fans began questioning the theft claim on the company's Facebook page, noting the security camera footage had a suspiciously high frame rate, odd horizontal lines typical of fake 'lo-fi' videos and no time stamp.

Several commenters on Twitter mocked the whole stunt as 'Vodafail'.

Newspaper The Australian this morning quoted Vodafone spokesperson Matthew East saying the whole thing is just a marketing ploy.

You might have noticed we haven't mentioned the name of the ... thing that wasn't stolen – that's deliberate. Nice try, Vodafone.

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Comments

12/09/2011 2:51:07 p.m.

Richie wrote:

Good luck with 2 degrees. At least the NZ broadband network operation is appalling.

23/05/2011 1:08:44 a.m.

Who cares wrote:

God you people moan too much lol. LIGHTEN UP! Don't need to tell us you are changing your sim... we don't care.

19/05/2011 2:42:24 p.m.

Yangchenair wrote:

For shame, how humiliating for the entire world to see such a disastrous marketing ploy but hey, it did get attention. 'Switches Sim/Phone to 2Degrees' Hope your happy.

18/05/2011 7:30:59 p.m.

Mutley wrote:

Vodafail NZ must be trying to look like Vodafail Ozz..

18/05/2011 7:26:57 p.m.

Its da truth wrote:

Well what a bunch of liars, and we should buy their products because.....??????

18/05/2011 7:18:50 p.m.

Longtack wrote:

It might be an attempted fraud, but ya must consider what they were trying to gain if you try to prove a "loss."

18/05/2011 7:09:35 p.m.

Mark Lincoln wrote:

Nice work 3News. Love the article. I'm pretty stunned by this. I saw the Vodafone update on their wall and saw that some people were suggesting it was a scam. I almost posted a response telling people to give Vodafone a break. I'm so glad I didn't - I don't like looking like a fool! I wrote a blog post about it too with praise to the 3News guys: http://www.nzraw.co.nz/news/vodafone-marketing-scam/

18/05/2011 6:50:44 p.m.

2 dgrees fan wrote:

No one will beat Rys Darby, or the exellent plans which telecom and vodafone copy as soon as 2dg offer them. I waited 2 long years to get rid of vodafone and could not be happier.

18/05/2011 4:54:25 p.m.

Winning! wrote:

Still got you to report about it so...

18/05/2011 4:18:53 p.m.

Vodafail wrote:

The title said it all.