Rugby World Cup fever has well and truly arrived in New Zealand.
Towns and cities up and down the country have spruced themselves up, with many adopting visiting teams as well.
But in the central King Country they have gone a step further: Not only have they changed their town's decorations, they have also changed their town's name.
Take a drive up Te Kuiti's main street and you will notice some unusual shop signs. There's Pinetree Xchange - formerly known as the bank, and Meadacine - formerly known as the pharmacy.
Tristram Clayton went for a visit.
Watch the video.