The Hollywood-style All Blacks sign which had been perched on a Wellington hill has sold for $2,050.
The Trade Me auction was won by a Lower Hutt man identified as Paul.
The sign - 3.5 metres high and 28m long - was put up by the Wellington International Airport for the Rugby World Cup 2011 on Miramar Peninsula.
"There has only been one careful owner who has kept it in excellent condition and would like to re-use again in 2015 at the discretion of the winner," the auction read.
Proceeds from the auction go to Mary Potter Hospice and the seller is paying $1500 toward freight costs.
An announcement by Wellington International Airport in 2010 that a "Wellywood" sign would be built on Miramar Peninsula caused public outrage.
In November last year Wellingtonians voted on options for a sign and decided on Wellington - Blown Away, by Matt Sellars and Ray McKay of Saatchi & Saatchi Auckland.
NZN